'I'm sick of influencers asking for free cake' - BBC News

Aisha has been offered paid sponsorship deals by big online fashion brands, which she turned down for ethical reasons. This, she says, is what helps a successful influencer to be authentic, and followers appreciate that honesty. If a big brand does something she doesn't agree with, she chooses not to work with them. With no financial commitment between them, that's easier to do.

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