The stranger aspect of Eitan Bernath's attempt to mix things up with the M&M's red velvet cake is that the entire recipe he follows is very basic. This is made clear by actual box cake hacks written in HuffPost. Bernath pours water and oil over the eggs and M&M's. These, though, can be substituted with butter, milk, and coffee. These switches make the resulting cake denser, richer, and better tasting. Moreover, as his rhubarb crumb cake recipe shows, Bernath knows this.
It seems more likely, then, that the point of the video was to begin with the rather arresting image of eggs and M&M's. In fact, many responded to the image, calling it "cursed." If the rest of the recipe is a bit of a dud, well, no matter. Bernath's job is primarily to pump out content and content he pumped out. Our reaction is besides the point.
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