College couple open a unique cake shake business in North Logan - Cache Valley Daily

Isaac and Bethany Dixon take a beak from their customers Thursday Oct. 13, 2022.

NORTH LOGAN – There are a bunch of food trailers with hot meals throughout Logan City and a few dessert trucks, and yet there is still room for another one. Isaac Dixon and his wife Bethany, both Utah State University students, recently opened a food trailer they built from scratch offering their original cake-shakes.

Isaac and Bethany Dixon show some of their freshly made cake shakes on Thursday Oct. 13, 2022.

The Cake Shake trailer is located at 2271 N. Main near Holiday Inn Express Suites in front of Anaya’s Marketplace. Their hours are daily from 5:30 p.m.-9:30 p.m. While cake shakes are a growing trend in the world of desserts there are not like the ones the Dixon’s are serving.

“My wife and I just opened a new business on Main Street in Logan,” Dixon said. “We are both USU students and my wife is from Mendon and I’m from Pocatello. This summer, we decided to build a milkshake trailer, and, with some help from my grandpa who is a plumber, we built the trailer.”

A cake-shake is different than a common milkshake where you choose the flavor and add the syrup to the ice cream. The Dixon’s Cake Shakes add a flavor of a cake to the vanilla Ice cream then mix it together. The flavor comes from the cake when it mixes in the ice cream. The dessert is topped off with whipped cream and with a touch of flavored syrup on top.

“We opened three weeks ago. It is all our idea. We built the brand; we aren’t part of a chain,” Isaac said. “We were at work one day and we were thinking about mixing cakes with ice cream for a Cake Shake.”

A cup of pumpkin spice cake used for flavoring a milkshake on Thursday Oct. 13, 2022.

Isaac is getting hands-on business experience for his International Business and Economics major while Bethany studies Human Anthropology of Mexico.

The two hope the dessert business will help finance a study abroad program they want to attend in Mexico.

“We started cake shakes not knowing what to expect and everyone that had one told us they liked it,” he said. “The business has grown from people telling other people about us. When it starts getting colder, we plan to serve cocoa bombs and caramel donuts.”

If the business continues to grow the couple may consider franchising it.

Isaac and Bethany Dixon serve customers on Thursday Oct. 13, 2022.

“Bethany has always enjoyed baking and she’s done a good job baking the cakes for the business,” Isaac said. “As far as the ice cream goes, we just use vanilla. We did a blind taste test and found one that we got the most votes, the flavor comes from the cakes Bethany makes.”

The couple has been married for just over a year and enjoy working together in this new enterprise.

“Our mission is to bring families and friends together so they can share some time with each other,” he said. “We would like to expand and start catering events and wedding receptions.”

The Dixons currently have four part-time employees helping run the business.

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