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Coffee cake has some sweet competition: Hershey's launches Reese's Snack Cakes for breakfast - USA TODAY

You wake up, pour yourself a bowl of Reese's Puffs cereal, but an hour later you're still craving some chocolate and peanut butter goodness.

You're in luck: Hershey's is launching Reese’s Snack Cakes in December, billed as a mid-morning snack (akin to a coffee cake).

“We wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth,” said snacks brand manager Mike Orr. “We know that sometimes you just don’t want to wait until lunch – that’s how Reese’s Snack Cakes were born!”

Reese’s Snack Cakes will come in a two-cake pack with a suggested retail price of $1.99, and will be available in convenience stores.

Cereal, snacks, baked goods fly off shelves: Americans are 'craving comfort food' during coronavirus

As the coronavirus pandemic rages on, Americans are indulging in comfort food more and more. Breakfast items, in particular, are enjoying a sudden resurgence.

Kraft renamed its Macaroni & Cheese Dinner to Macaroni & Cheese Breakfast. B&> Foods announced that it's releasing a "Cinnadust Seasoning Blend" that tastes like the spice that gives Cinnamon Toast Crunch cereal its defining flavor. And fast-food chains, like McDonald's and Taco Bell, have been extending their breakfast offerings.

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Read Again https://www.usatoday.com/story/money/food/2020/09/02/cake-second-breakfast-reeses-launches-breakfast-snack-cakes/5693409002/

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