BACK IN 1946, a young man named William Greenberg used winnings from poker games he’d played in the army to open a bakery on Manhattan’s East 95th Street. Over the next 25 years he expanded his operation to four bakeries on the Upper East Side. And his delectable Apple Macaroon Cake played no small part in his success.
By 1996, when Greenberg baked President Bill Clinton’s 50th birthday cake, William Greenberg Desserts on Madison Avenue held sway on the Upper East Side as the place to order a wedding cake or merely pop in for a brownie, as acting teacher Lee Strasberg and film director Mike Nichols were wont to do. For my own wedding, Greenberg decorated layers of chocolate cake with hundreds of standing chocolate squares. It was a brilliant design, a marriage (if you will) of classic and contemporary aesthetics. And it was delicious.
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