Close your eyes and imagine a birthday cake. What do you see? We're willing to bet you're picturing chocolate or vanilla cake, layered with buttercream frosting and topped with rosettes and candles. This might be the most popular image of a birthday cake, but you may be surprised to learn that neither chocolate nor vanilla is actually the most popular cake flavor in the United States!
In 2022, jeweler Shane Co. collected data about the most popular cake flavors in the U.S., based on 12 months of Google searches. Instead of a clear winner, the results showed that 21 flavors reigned across 50 states. Yes, chocolate and Funfetti cake cracked the top five, but classic white and butter cakes were only ranked first in one state each — Ohio and Missouri, respectively.
So, what was the big winner? Ice cream cake was named the most popular cake flavor in Arizona, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Jersey, Oregon, Pennsylvania, and Washington. Which flavors of ice cream, you might ask? Well, that's up to another survey.
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