Saturday wasn't just a big day for Prince Harry and Meghan Markle. It was a day to shine for Claire Ptak, the American baker in London who made the royal wedding cake.
Judging by the photos posted by Kensington Palace, the lemon-elderflower cake looked delicious. Moreover, it has made Ptak and her bakery, Violet Cakes, a household name among people who follow the royal family.
But, the publicity did more than that. Ptak's cake, with its unusual flavor for a royal wedding cake, has already spawned a flood of variations by bakeries in both Britain and the United States.
Even before the wedding, Bywater Bakery in New Orleans posted its photo of a lemon-elderflower cake on Instagram.
Not to be outdone, Sucre, a New Orleans boutique bakery, showed off the lemon-elderflower drink that it added to its menu.
In New Hope, Pennsylvania, Factory Girl Bake Shop displayed its lemon-elderflower cake.
And in Nashville, Lisa Marie White showed off her bake at the Thompson Hotel
By Sunday afternoon, there were 364 Instagram posts tagged #lemonelderflowercake and another #545 tagged #lemonelderflower, plus 27 tagged #lemonelderflowercupcakes.
I tried my hand Friday night at a lemon-elderflower cake, using a Meyer lemon mix from Trader Joe's as the base, and a buttercream flavored with St. Germain, an elderflower liquor. It was an instant hit and is pretty much gone now (I kept one slice back for a Sunday treat).
Lemon-elderflower, and just plain elderflower, has been slowly creeping onto dessert and drinks menus, but the royal wedding is likely to give it a strong boost as a flavor trend.
Anything elderflower seems to be a little more common in the U.K. than in the U.S.
In 2016, Andrew Smyth, a finalist on that season's Great British Bake Off, made an elderflower cake during Botanical Week. Ian Cumming, a contestant on The Great British Bake Off, has a recipe for Elderflower and Lemon Buns on the BBC website.
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