Sexual Wellness Brand Cake Launches Its First Line of Products - Business Wire

LOS ANGELES--(BUSINESS WIRE)--Cake, a wellness brand for the sexually active, today announced the launch and general availability of its first product offerings, including a range of premium lubricants and pre and post-sex cleansing wipes. Additionally, Cake also announced $1.435 million in seed funding from Brian Spaly, Co-Founder of Trunk Club & Bonobos, Roth Martin, Co-Founder of Rothy’s, Brand Foundry Ventures, Finn Capital, and others. Financing will be used to create and manufacture additional product offerings and expand the Cake team.

By listening to real feedback directly from couples and individuals with varying sexual preferences, Cake is able to better understand people’s needs and create high quality products that best suit their bodies. Cake’s line of premium lubricants were created by a team of industry experts, and every product is free from alcohol, parabens, dyes, sulfates, and fragrances.

“With traditional lubricants and sexual wellness companies failing to meet the needs of today’s consumers, we wanted to create a brand that promotes pleasure, fun and a sense of zero shame around one of life’s great pleasures,” said Hunter Morris, CEO and Co-Founder of Cake. “Regardless of gender or sexuality, we want to offer specialized products that enhance your sexual experiences -- especially those open to trying something new in the bedroom, but not exactly sure where to start.”

The initial product line will include:

Motion Lotion: A moisturizing cream for solo play for penis play.
Tush Cush: A light, water-based jelly for beginner anal play.
Toy Joy: A non-drip water-based jelly toy play.
Backside Slide: A premium ultra-slide silicone lubricant for anal play.
Get Naked: An organic aloe-based lubricant ideal for vaginal play.
Feel Fresh: Cleanliness wipes intended for pre and post sex clean up

“We’re excited to lead the seed round for Cake, a brand that’s ushering in the future of sexual wellness,” said Andrew Mitchell, Founder of Brand Foundry Ventures. “The team at Cake is bringing acceptance and inclusivity into a category typically viewed upon with judgement or embarrassment.”

Cake’s inaugural line of products are available today at hellocake.com.

About Cake

Cake is a wellness company for the sexually active that offers the highest quality products tailored to one’s preferences in bed. Each product is alcohol free, paraben free, dye free, sulfate free and free of any added fragrance. Cake believes people should have specialized, high quality products tailor-made to their personal sexual preferences and activities. At launch, the company will be releasing a line of lubricants – Motion Lotion, Tush Cush, Toy Joy, Backside Slide and Get Naked. Later this summer, Cake will also offer Feel Fresh Wipes for pre and post sex clean up. The company is based in Los Angeles, California.