Cutting the cord fans: streaming cable TV alternatives are getting to be almost as expensive as cable TV.
On Tuesday, Google-owned YouTube TV announced a monthly $15 price hike, bringing its streaming package of channels to $64.99 monthly, from $49.99. When YouTube TV originally launched in 2017, it was $35.
In a company blog post, YouTube defended its decision by announcing the availability of additional channels from Viacom, including MTV and Nickelodeon.
The move is effective Tuesday for new members, while existing subscribers will see their rates jack up after July 30.
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"This new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV," YouTube said.
YouTube TV is now the most expensive of the cable TV streaming alternative services.
AT&T Now recently lowered pricing to $55 monthly, while Hulu with Live TV is $54.99. Sling TV is the lowest priced of the cable TV alternatives, at $30 monthly for the Orange or Blue packages, or $45 for both. However, Sling doesn't carry all the local broadcast stations in each market, so check your local listings.
Philo is even cheaper, at $20 monthly, but is missing news and sports channels.
A 2019 study by Consumer Reports found the average cable TV bill at $217.42 monthly.
Jessica Barnes, the editor of CordCutters News, says she expected the price hike when YouTube added the extra channels recently. Readers are predictably "not happy" but she says YouTube's subscription losses will be offset by those who like watching the new channels from Viacom.
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YouTubeTV jacks up pricing to $64.99, most expensive cable TV alternative - USA TODAY
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