The Brand Liaison to Rep How to Cake It - License Global

Baking media and consumer brand How to Cake It and YouTube sensation Yolanda Gampp have announced the expansion of licensing and collaboration opportunities to be led by The Brand Liaison.

“Of course cake-master and YouTube Sensation Yolanda Gampp is the star of the brand, but How To Cake It is so much more than just one incredibly talented influencer,” says Steven Heller, president, The Brand Liaison. “They are a media and marketing engine that creates custom content for its brand partners in a creative, fun and educational environment. That’s why they have been able to attract world leading partners like Disney, McDonalds, Mattel and more, as well as build a successful e-commerce business.”

The Brand Liaison will continue to bring collaboration partners as well as open licensing for categories including kitchen tools and accessories, cake mixes, confections, ingredients, consumables, frozen sheet cakes for decorating, cake decorations, activity tools and kits, serving trays, dessert plates, party décor supplies, toys, games, kids products, apparel and other arts and crafts. The Brand Liaison will also seek unique opportunities for location-based entertainment experiences, subscription boxes and more, including a new virtual birthday party initiative.

“How To Cake It is always looking for new ways to provide real value to our community and customers in the form of inspiration, education, entertainment and support through the intersection of content, consumer products and live, community building experiences,” says Connie Contardi, cofounder and co-chief executive officer, How To Cake It. “With How To Cake It’s expertise in creating digital products, there is the unique, value-added opportunity to make any physica product sync up with digital educational resources and content, driving sales and eyeballs to both places. This is where How To Cake It becomes a unique and valuable partner. We have the ability to make the content and the product work together seamlessly, while we have the reach – a global community of millions – to promote it!”

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