The flavor — described as cinnamon cake ice cream, pastry pieces, a cream cheese swirl and candy sprinkles — isn't new. It debuted in 2012 as a combination of two flavors, Mardi Gras and King Cake.
But North Texas fans who wanted to sample the seasonal treat had been out of luck — Mardi Gras King Cake was available only in select areas, such as Brenham, greater Louisiana and parts of Alabama and Mississippi, Blue Bell said.
"Last year a grocery store in Louisiana posted about the flavor's arrival on its Facebook page and we started receiving requests from all over the country," Blue Bell corporate sales manager Carl Breed said in a written statement. "After that, we decided to share this festive flavor with everyone in our distribution area."
Half-gallons of the flavor will be released to stores this week, just in time for the Mardi Gras season, the creamery said.
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